Dec 01, 2022  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3823 - Consumer Behavior


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An exploration of research pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer behavior, motivation, and decisions.


Click here for the Spring 2023 Schedule of Classes




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