MKTG 4143 - Marketing Research

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, BUAD 3033, and MKTG 3723.

Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from formulating of the problem to the preparing the research report. Each student will complete a research project.