Nov 11, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 4823 - Integrated Marketing Communication

3 (3-0)

Prerequisite(s): MCOM 3223 , MCOM 3823 , and MCOM 4683 .

Application of advertising and PR principles to develop a comprehensive campaign for a specified client. Students develop research, strategic planning and decision-making skills.


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