Apr 16, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4203 - Promotion Management

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An overview of promotion, including program selection, media selection, and advertising effectiveness and coordination of the advertising function with the other promotional tools.


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