Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4753 - Marketing Strategy


3 (3-0)

Prerequisite(s): 12 semester hours of marketing coursework including MKTG 3723  or consent of the instructor and chair.

The utilization of qualitative and quantitative models to analyze various marketing functional areas as well as oral and written cases in solving strategic and managerial marketing problems.


Click here for the Fall 2023 Schedule of Classes

Click here for the Spring 2024 Schedule of Classes




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