Oct 20, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 3223 - Advertising


3 (3-0)

Prerequisite(s): Junior standing.

Study of the communication process advertisers use to sell goods, services, and ideas.  Emphasis on principles and techniques of ad campaigns, including the concepts of target marketing and market segmentation; branding and positioning; media strategy and selections; and advertising appeals.  Advertising effects and issues also are studied.


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