Nov 30, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 3823 - Creation of the Advertising Message

3 (3-0)

Prerequisite(s): MCOM 3223 .

Students apply advertising and persuasion to develop the creative executions for a client.  Students will learn how to conduct market research and to use the results to develop the campaign ads.  Creative strategy, design techniques and copywriting skills appropriate for the campaign media and the client’s target market are emphasized.

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