Oct 26, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MCOM 4823 - Integrated Marketing Communication

3 (3-0)

Prerequisite(s): MCOM 3223 , MCOM 3823 , and MCOM 4683 .

Application of advertising and PR principles to develop a comprehensive campaign for a specified client. Students develop research, strategic planning and decision-making skills.

Click here for the Spring 2021 Schedule of Classes

Add to Catalog (opens a new window)