Oct 20, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3953 - Marketing Metrics


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

Students are taught to understand and appreciate the monetary implications and impact of marketing decisions.  The teaching methods is “intensively hands-on” and makes use of mini-cases, problems, and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix.


Click here for the Summer I 2020 Schedule of Classes

Click here for the Summer II 2020 Schedule of Classes

Click here for the Fall 2020 Schedule of Classes




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