Oct 29, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3743 - Digital and Social Media Marketing


3 (3-0)

Prerequisite(s): MKTG 3723  

This course is an exploration and evaluation of marketing activities as they pertain to social media and an organization’s online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like paid ads as part of an integrated marketing campaign.


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