MKTG 4143 - Marketing Research
3 (3-0)
Prerequisite(s): Junior standing or above or consent of the chair, BUAD 3033 , and MKTG 3723 .
Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from formulating of the problem to the preparing the research report. Each student will complete a research project.
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