MKTG 3953 - Marketing Metrics

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

Students are taught to understand and appreciate the monetary implications and impact of marketing decisions. The teaching methods is “intensively hands-on” and makes use of mini-cases, problems, and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix.

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