Marketing, B.B.A.

General

(See General Requirements for all Bachelor’s Degrees )

Academic Foundations and Core Curriculum - 42 semester hours

(See Academic Foundations and Core Curriculum - 42 semester hours )

Bachelor of Business Administration (Business and Professional Business Cores)

(see Requirements for the Bachelor of Business Administration )

Courses for Major in Marketing - 30 semester hours

• MKTG 3763 - Professional Selling 3
• MKTG 3823 - Consumer Behavior 3
• MKTG 3953 - Marketing Metrics 3
• MKTG 4143 - Marketing Research 3
• MKTG 4643 - International Marketing 3 (if not taken in the Professional Business Core)
• MKTG 4753 - Marketing Strategy 3

Approved Electives

Electives approved by student’s advisor to bring total to 120 semester hours.  Developmental courses and EXPH activity courses cannot be counted as electives.