Nov 22, 2019  
2014-2016 Undergraduate Catalog 
2014-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3723 - Principles of Marketing

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and ECON 2433  or equivalent.

A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics include the marketing environment, consumer behavior, marketing channels, governmental regulations, advertising, and current marketing practices.

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