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(Former prerequisites: SPCH 1133 , SPCH 1233 , or SPCH 2423 .)
Study of persuasive theory and approaches to attitude and behavior change. Explores processes and techniques used in various forms of persuasive messages. Develop skills in persuasive speaking. Effective Term: Fall 2015 - Change of Prerequisites
Click here for the Fall 2024 Schedule of Classes
Click here for the Spring 2025 Schedule of Classes