Jun 13, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4723 - Services Marketing


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An understanding of the unique characteristics of services, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.


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