Oct 13, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4753 - Marketing Strategy


3 (3-0)

Prerequisite(s): 12 semester hours of marketing coursework including MKTG 3723  or consent of the instructor and chair.

The utilization of qualitative and quantitative models to analyze various marketing functional areas as well as oral and written cases in solving strategic and managerial marketing problems.


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