MKTG 3743 - Digital and Social Media Marketing

3(3-0)

Prerequisite(s): MKTG 3723

This course provides a broad overview of the digital marketing techniques needed for successful marketing campaigns in a digital economy. Students will gain a fundamental understanding of the digital marketing core principles needed for the 21st century consumer. Topics will include the development and implementation of digital content strategy across various platforms, including webpages, social media, email, and SEO. This class prepares students for more advanced digital marketing courses.

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