Sep 29, 2020  
2014-2016 Undergraduate Catalog 
    
2014-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4203 - Promotion Management


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An overview of promotion, including program selection, media selection, and advertising effectiveness and coordination of the advertising function with the other promotional tools.


Click here for the Summer I 2020 Schedule of Classes

Click here for the Summer II 2020 Schedule of Classes

Click here for the Fall 2020 Schedule of Classes




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