Mass Communication

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James Sernoe, Chair (Fain Fine Arts Center D204)
Associate Professors: Lewis, Sernoe, Wilson
Assistant Professors: Cho, Quam
Instructor: Grant
Lecturer: D’Amico
Professors Emeriti: Cowart, Kable, Pruitt

Mission Statement for the Mass Communication Program

The mission of the Mass Communication program is to prepare Bachelor of Arts graduates for employment in the multi-discipline media arena and/or graduate education. The mission will be achieved by evolving curriculum that stresses both theoretical principles and practical application of current theory.

Programs and Courses

Programs

• Mass Communication, B.A.

• Digital Media Minor
• Journalism Minor
• Mass Communication Minor
• Public Relations and Advertising Minor

Courses

• MCOM 1233 - Introduction to Mass Communication
• MCOM 1243 - Media Writing and Reporting
• MCOM 2213 - Appreciation of Film
• MCOM 2403 - Social Media
• MCOM 2523 - The Internet and Society
• MCOM 2833 - Strategic Communication: Web Sites
• MCOM 3103 - Photojournalism
• MCOM 3223 - Advertising
• MCOM 3233 - Editing
• MCOM 3253 - Publication Design
• MCOM 3313 - Electronic News Gathering
• MCOM 3503 - Cross-Cultural Communication
• MCOM 3513 - Special Topics in Mass Communication
• MCOM 3613 - Television Production
• MCOM 3623 - Mass Communication History
• MCOM 3733 - Media Ethics
• MCOM 3823 - Creation of the Advertising Message
• MCOM 4163 - Newspaper Practicum
• MCOM 4173 - Independent Study in Mass Communication
• MCOM 4183 - Internship
• MCOM 4223 - Computer Assisted Reporting
• MCOM 4243 - Senior Production
• MCOM 4263 - Broadcast News I
• MCOM 4313 - Media Management
• MCOM 4363 - Broadcast News II
• MCOM 4423 - Multimedia
• MCOM 4463 - Broadcast News III
• MCOM 4533 - Advanced Reporting/Writing
• MCOM 4643 - Mass Communication Law
• MCOM 4673 - Public Relations Writing
• MCOM 4683 - Public Relations Principles
• MCOM 4823 - Integrated Marketing Communication

The Department of Mass Communication also offers courses in speech communication.

• SPCH 1103 - Introduction to Communication
• SPCH 1133 - Fundamentals of Speech Communication
• SPCH 2423 - Interpersonal Communication
• SPCH 4143 - Independent Study in Speech Communication

Return to: Lamar D. Fain College of Fine Arts