Jan 17, 2022  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3763 - Professional Selling

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

Professional selling principles and relationship practices for business. Includes principles of communication and listening, identifying customer needs, creating value, adapting communication style, communicating the offer, overcoming resistance, closing, and follow-up.

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