Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 3823 - Consumer Behavior


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An exploration of research pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer behavior, motivation, and decisions.


Click here for the Fall 2023 Schedule of Classes

Click here for the Spring 2024 Schedule of Classes




Add to Catalog (opens a new window)