Aug 09, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3823 - Consumer Behavior


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An exploration of research pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer behavior, motivation, and decisions.


Click here for the Summer I 2020 Schedule of Classes

Click here for the Summer II 2020 Schedule of Classes

Click here for the Fall 2020 Schedule of Classes




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