Nov 21, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3823 - Consumer Behavior

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

An exploration of research pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer behavior, motivation, and decisions.

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