Oct 26, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 4143 - Marketing Research


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, BUAD 3033 , and MKTG 3723 .

Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from formulating of the problem to the preparing the research report. Each student will complete a research project.


Click here for the Spring 2021 Schedule of Classes




Add to Catalog (opens a new window)