Nov 21, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4223 - Retailing

3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723 .

Philosophy and techniques of modern retail merchandising; including store location, traffic studies, store layouts and arrangements, store organization, merchandising budget system, and store policies.

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